Category: Event Producers

3 Ways to Build Your Following: A Guide for Event ...

As an event brand, it’s in your best interest to build your brand loyalty and grow the community around your organization. To produce recurring events, you want to have a database of loyal fans. You will want to get exposure through other systems and convert their customers into direct fans of your brand and community. A key point to developing a strong loyal fanbase is to train your fans to go to your website and your Facebook page to find you and your event information. Keep reading for three ways you can effectively learn how to grow a loyal fanbase!

1. Extend Your Virtual Reach

Leverage the reach of event aggregation sites to reach their customer base. Let them do the extra marketing for you to increase sales; while you focus on sharing your own website sales to your fan base. Why?

By promoting and marketing your own website, you are boosting your own website SEO. You are also training your audience on where to find you and where to register for events. If you always redirect them to a third party website, why would your audience come back to your website?

To leverage third party, event aggregation sites like Eventbrite, simply post your event without marketing their ticket link. When sales end, convert the new customers from the other sites into fans of your site and brand.

Find out which ticketing systems do marketing for event producers and post your events there. This can be done with a simple Google search for events in your region. Some examples might include Eventbrite, TicketZone, Brown Paper Tickets, etc.

Also, there are many niche smartphone applications that aggregate events and market events for you. We suggest spending 10-15 minutes doing a search for event posting applications on iTunes and Google Play. Find the ones that fit your event and post away!

PRO TIP: Your marketing efforts should be focused on driving traffic to your brand. However, selling tickets on other sites is no problem.

With Sparxo, you can import ticket sales from other sites to use our check-in system; creating one seamless check-in experience. The best perk about Sparxo is that we are a white label (no brand) platform, so the goal for us is to give you tools to grow a loyal fanbase, brand and directly connect with your audience.

2. Partner with Local Businesses

Our team suggests that you make a list of organizations and local businesses that match your brand so that you can cross promote with them. Pitch a partnership that you can drive customers to them as they drive customers to you.

Here are some tips for your new relationship:

  • Give them a custom referral tracking link so you can see if they are a good fit for future events.
  • Offer them a discount code specific to their fan base as an incentive
  • Place their logo on your flyer, website, and event descriptions
  • Add them as event hosts to your Facebook event
  • Make a flyer specific for them that has their logo as the focus so they will want to use it to promote
  • Post their logo on Instagram and Facebook giving them a shout-out as an event host, tag, and hashtag them to capture their fan base

3. Ramp Up Your Marketing

Now that your reach is expanded, make sure your loyal fanbase knows that you are a choice when it comes to events. Tag promotions to other marketing messages in the weeks leading up to your event. Make sure the message stands out and the link always goes back to your website.

To stand out from the competition, give your growing fanbase tools to share your event.

This includes:

  • Having a #hashtag for your brand and/or event
  • Creating an account handle on popular social media accounts for your brand
  • Creating a catchy, memorable event slogan such as “The Happiest Place on Earth” (Disneyland) or “Live today, love tomorrow, unite forever” (Tomorowland)
  • Repost and tagging posts from fans, partners, and sponsors
  • Live streaming your event to capture fans who otherwise wouldn’t have known you existed
  • Posting your live stream to channels specific to regions you want to target

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

Event Promoter’s Ultimate Guide to Email Pro...

Our founders have been in the event industry for over a third of their lives. Part of our core philosophy is that we not only understand, but we believe that your audience should always be focused on you and that you should control the experience and messaging your audience engages with. This means that, yes, we are a white label (no brand) platform that integrates directly into your website(s) and Facebook page(s) with no redirects. This also means that we want to make sure you have the right tools and knowledge to build and grow your event brand. Try our free, no obligation platform today! 

Having an email database of your loyal fans and niche potential new fans is crucial, but the messages you send to them are just as crucial as obtaining the email list.

Keep these two tips on hand:

  1. Predict if your email will go to inbox: Litmus is a great, free tool to check if your email will make it to the inbox of your audience or not.
  2. Subject line length: Since most people open their emails from their phone, EventForce’s team recommends subject lines of approximately 50 characters or 6-8 words. Definitely, send yourself a test email to experience what your readers will. You can check if your subject line is good using a free subject line tester like this one from Omnisend.

Read on for some more tips from our team!

TIP: Don’t know who to send your emails to? Check out our Knowledge Base article on creating an email database: https://www.sparxo.com/knowledge-base/5-how-to-invite-people-to-your-event/

First Email

The goal of your first email is to get your audience and potential ticket buyer to open the email, read it, and, hopefully, convert to a registrant. The goal is not to shove a ton of information down their throat. Otherwise, they might open it, be overwhelmed with information and delete your email.

There are going to be two types of audiences you are sending a first email to:

  • Existing loyal fans – fans who have previously attended an event of yours
  • New audience

We believe that short, sweet, and simple is the best for a first email campaign whether to existing loyal fans or a new audience.

For your existing loyal fans, we suggest you to consider offering a private, early access to tickets option with a discount. Why? You already know they like your events since they attended before. You want to sell as many tickets from the start as possible to start generating a word of mouth buzz about your event. And you want your loyal fans to feel appreciated so they will come back and continue to support you.

Existing Loyal Fans

You might send something short and sweet like this one from Patreon:

We’d suggest including an image, flyer, or banner about your event and/or event brand as well. You might include a sentence about why they are receiving this email and early access to tickets for being a loyal fan and attending an event previously. The message is so short and plays on curiosity to get the reader to click the button which you will want to direct them to your event page on your website.

An alternative first email to existing loyal fans is a Save the Date. Here’s an example we like from Marketing United:

 

New Audience

The trick in sending emails to a new audience begins with picking the right email subject lines and text descriptions.

Here are some tips and tricks our team has compiled for you from EventForce, Optinmonster, and VerticalResponse:

  1. This event will have your LinkedIn circles talking
  2. Join all major influencers of [topic]
  3. You’re invited to [name of event]
  4. Hi [Name], free [Date]? Join us at [Event Name]!
  5. Largest [Event Type] in [Geographic Location]: [Event Name]
  6. [WEEKEND ONLY] Get this NOW before it’s gone…
  7. *Don’t Open This Email*
  8. Don’t miss [Keynote] on [Date] at [Event Name]!
  9. [Year] lineup at [Event Name], featuring [Performer Name]!

 

Here are some email campaign examples for you to reference:

Havaianas:

SteadFast Creative:

Hidden Dinner:

Women’s Conference of Florida

Web Summit Team:

AdAge:

Stylist:

Follow-up Emails

There are several ways and reasons to send follow-up emails to your database.

Here are some follow-up email reason:

  1. Discount codes: Making your fans feel special by selectively offering a discount code to their group.
  2. Early bird ticket levels expiring or ending soon: Sending a reminder email that the early bird tier is ending soon.
  3. Announcements: Try to keep announcement emails few and far between so as not to spam your audience. Good announcement emails might include a new celebrity or guest speaker or highlighting a sponsor donating the event’s food.
  4. Fun Facts: This might include statistics about past attendees such as job titles or income level, dollars spent or amounts raised. A fun fact email should be just that and the reader should feel that the information you’re sharing is interesting.
  5. Promoting your Event Partners or Sponsors: Get your audience used to receiving cool emails from you that aren’t alway about your event. If they are in the habit of opening your emails, they will also open your event emails. You might take time to send an email promoting the business or telling the story of one of your event partners or sponsors. Ideally, pick a story that aligns with who you are and what your event stands for.
  6. Follow-up Email: Send a thank you to your attendees and follow-up with a cool survey to get feedback from them. Or simply ask for their feedback through a button that opens an email directed to you or your team to receive. MailChimp offers a really cool way to integrate a survey directly into an email, so all your reader has to do is click one.
  7. Event Recap Email: Send an email recap highlighting the coolest parts of your event. You might include a video, GIF, and/or link to event photos linked back to your website to help boost your SEO.

With MailChimp, you can pre-schedule your emails and email follow-ups as well!

If you’re an event producer, check out our free, no obligation platform today! There’s no reason you shouldn’t be using your marketing efforts to grow your brand and SEO. You can still post your event on other sites or systems and easily import those sales data into Sparxo for data analytics and check-in! Try us for free today!

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

Learn What Ticketing Companies Are Hiding – ...

Hundreds of ticketing companies start up each year. Don’t get taken advantage of by fine lines or small print. Find out who has hidden event ticketing fees.

 

It’s decided, your company will be hosting an event in a few months. It doesn’t matter if it’s a big event or small event, its success lies in good planning and preparation. Immediately, you do a quick Google search for the different event ticketing and registration platforms out there that can help you with event registration… and you come back even more confused than you were before you began.

Why? Because just like everything else out there in the market, you have to wade through paragraphs of marketing mumbo jumbo and then scroll till the end or jump a few pages more to see what fine print you might have missed — and even then, you still might not be getting the full story. Wouldn’t it be nice if companies just told you up front what you were getting and how much it would cost, no hidden fees or stipulations and all? Ah, the ideal world.

Well, we’ve done the research and here we are to break it down to you in easy, bite-sized morsels of information, you know, so we save you time on hiring a mathematician just to calculate ticketing fees!

Brown Paper Tickets

Brown Paper Tickets advertises a really eye-catching fee of $0.99. Whoa, you say, only 99 cents? That’s a steal! Yes, well, as with a lot of other things, make sure you check the fine print!

On their Pricing page (https://www.brownpapertickets.com/pricing.html), you’ll see this little table:

*Update 4/10/19: Brown Paper Tickets has since increased their fee to $0.99 + 5%

First of all, the fee actually is $0.99 + 5%, not just a flat rate of $0.99. Also, if you use a popular credit card processor like Paypal of Stripe, you won’t get to charge the total fees to your customers, because you will need to pay your credit card processing fee (which is normally 2.9% + $0.30) and Brown Paper Ticket’s fee ($0.99 + 5$). This essentially means that you’re paying Brown Paper Tickets at least 5% out-of-pocket of your ticket price while you pass on the $0.99 fee and the credit card processing fee to your customer. That’s knowing you have additional costs on your end before you even sell a single ticket!

They do make it sound very nice though, that they are giving you money to offset your costs… and well, that is until you realize you’d have to pay way more than what they are “giving” you to cover your credit card processing fees!

Another fine print that’s important to consider is this:

Should you ever need to cancel the event, you are charged $0.99 + 5% if using their credit card processor, or if you’re using your own processor, $0.99 + 5% PLUS the fees from your own credit card processor.

While these fees aren’t exactly hidden — they’re stated clearly on their pricing page — a little math does seem to be needed when you realize you’re not exactly getting the $0.99 good deal you thought you were getting. So be an informed customer and consider these factors when using Brown Paper Tickets.

Eventbrite

Eventbrite offers two different tiers of pricing for normal events (they also have a custom Premium option for super large complex events) — their Essentials package is 2% + $0.79 per ticket and their Professional package is 3.5% + $1.59. You can see what they offer in each package here: https://www.eventbrite.com/organizer/pricing/

However, a quick look at their Frequently Asked Questions pertaining to pricing also reveals this little info bit:

This means that while they say they let you pass the Eventbrite fee to your customers, what they mean to say is they ONLY let you pass the Eventbrite fee to your customers. At the end of the day, the credit card processing fee will still come out of your own pocket; there is no way of passing this fee to your customers.

What’s more, Eventbrite is mum about their maximum fees, while from our research we’ve found that their maximum fee in the last year alone has fluctuated from $19.95-$24.95!** Update on their maximum fee as of July 2019: They removed their maximum fee and no longer cap out. This means their rate is applicable for the entire ticket price with no maximum fee. That’s a whole whopping load of fees! Always check with the event ticketing site you’re considering what their maximum fees are, so you and your event goers don’t receive any “surprise” fees!

Finally, one drawback of Eventbrite is even though they claim to allow direct integration to your website, unless you are one of their major clients or unless you follow a strict list of rules, really all it does is redirect your customer to their website.

This is something to take into consideration especially because most companies would prefer to keep their online traffic on their site alone. This also means that embedding Eventbrite will not help your SEO if all of your customers are redirected to Eventbrite to complete their purchase. Your bounce rate will be high and retention rate low, while Eventbrite will maintain a low bounce rate and high retention rate increasing their own SEO. In the end, you will simply be helping Eventbrite’s SEO and branding, not your own.

Sparxo

The Sparxo pricing page is so simple we couldn’t even be bothered with tables! It’s just so straightforward — $1 for tickets under $25, $2 for tickets priced between $25 and $50, and $3 for tickets $50 and above.

One really great thing to note is this:

“The maximum Sparxo convenience fee is $3.00 + 2.9% + 0.30 per ticket. This fee includes the Sparxo application fee and the credit card transaction fee. The whole fee can be passed onto the customer or internalized or split.”

The whole fee! Yes, this means you can pass ALL your fees onto your customer — not only the Sparxo ticketing fees but also the credit card processing fees.

So essentially the math equation would be: $3.00 + 2.9% + 0.30 + all fees passed to customer = you keep 100% of your ticket price! We don’t know about you, but we believe 100% sounds just about right to us!

Also, in comparison to Eventbrite, Sparxo event registration does not call for any sort of redirection whatsoever. You maintain and control the entire brand experience with your customer. With Sparxo, you increase your retention rate, decrease your bounce rate, and boost your SEO all by doing exactly what you’ve already been doing.

Another plus to the Sparxo platform is if you find yourself having to deal with the sometimes-unexpected refund and/or cancellation situations. Well, you can put your worries away. Need to refund? Your customer’s get their Sparxo fees back too. Need to cancel? Pay no cancellation fees either.

To sum it up, you can refer to this simple table:

*If you are a major client fo Eventbrite’s or you follow this specific list of rules, then and only then can you directly embed Eventbrite into your website with no redirects:

1. You must use Eventbrite payment processing.

2. Your website must be secure with an HTTPS certificate on your website.

3. You can only sell tickets in the following currencies: USD, CAD, GBP, AUD or EUR

4. Does not work for events with multiple dates or times available.

5. Does not work when group registration is turned on.

6. Does not work with using “additional items” for sale for things like t-shirts.

7. Does not work when your event is password protected.

8. Does not work with the “Will Call” feature.

9. Does not work when adding multiple embed codes on the same page for the same event.

Note: For major festivals or large events, event ticketing sites typically offer special deals or integrations. The table above is what is offered to the general public and average event organizer or event producer.

We hope that we’ve made it easier for you to see which event ticketing platform offers what and at what cost so that you can find the best one that suits your needs! We wish all companies and ticketing systems were as transparent and upfront as Sparxo. Since that isn’t the case, we hope you found our research valuable. Happy event-ing!

Try a no obligation, free account with Sparxo today! www.sparxo.com 

A MEATING OF MINDS — How This Company is Cha...

As a local company, you have something important to offer to your customers and the community; and it’s not just your products and/or services. It’s knowledge. Yes, it’s that age-old, wisdom-laden, ever-elusive and highly-intangible thing that makes you who you are, and makes you stand out from the crowd. Learn how this company is changing the way meat is consumed.

And knowledge comes in the bucket loads, when it comes to our event partner Portland Meat Collective. With a motto and philosophy that’s all about how to “keep meat real”, Portland Meat Collective is undoubtedly your go-to school on the West coast for hands-on classes revolving around one area of goodness — yes, you got it — meat. They know it best, and figured they were sitting on a gold mine of information that needed to be shared with the world!

You see, it all started way back in 2009 when a then- magazine editor and food writer by the name of Camas Davis embarked upon a little idea to find out how pork is sourced, you know, literally from the farm to the table. That took her on an incredible journey to France, where she studied the entire process first-hand from farming to butchery to charcuterie. It was an intensive and involved process that begun with growing the grain that feeds the pigs, up to the part where every single part of the animal was carefully and economically turned into wholesome food to be enjoyed by knowing customers. The meat was eaten with a reverence and respect that Camas had not experienced in the States, and she was determined to bring it with her as she headed back home.

Camas Davis

So began Portland Meat Collective as the local platform to highlight the processes behind your pork. The idea was that by bringing the community into the hands-on process of whole-animal butchery and charcuterie, consumers can truly come face to face with sourcing good, clean, fair meat, and just how important sustainable farms and humane meat production and processes are.

PMC founder Camas Davis teaching a pig butchery class @FeastPDX

 

And just how are these revolutionary ideas transposed onto consumers? Why, good old-fashioned education!

Portland Meat Collective has something to say and to give their ideas a voice, they have partnered with Sparxo to offer highly interactive classes and workshops to the community.

If you’ve ever been curious about just what goes into and around turning a pig into a sausage or bacon, for example, or you’ve wanted to try curing your own dried meats such as pancetta right in your own home, or you’d love to be able to break down a whole pig into beautiful and amazing cuts, with your own two hands — or it could be simply that you’ve never heard of the word finocchiona before and you’re immediately intrigued to learn that it is (a type of salami that hails from Tuscany) — whatever it is, Portland Meat Collective has a class specially designed for you.

A wide range of instructors work with Portland Meat Collective to get all that solid information to you — butchers that have studied old-world curing in Italy, to farmers who double up as beekeepers, and make their own soap. Meanwhile, Sparxo works hard with Portland Meat Collective behind the scenes to handle all their events and customer registration experiences, so they can truly focus on what they do best: keeping meat real.

A PMC class which includes a light meal as well

Now it’s time for your voice to be heard. What message does your company have to share with your community? Let us here at Sparxo make your company events effortless so that you too can focus on sharing the good stuff, the stuff that truly makes you – YOU.

We understand and value the importance of your brand and brand experience. That’s why we developed a white label, no brand event ticketing and registration platform that you can use for free. You keep 100% of your ticket price with us! Sign up for a free, no-obligation account today!

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

4 Reasons Why You Should Choose Sparxo As Your Eve...

Creating and planning an event is hard work, especially when you are competing with hundreds, if not thousands of other events happening on the same day at the same time. This is why focusing on efficiency on all aspects of event planning — from selling tickets to event distribution and guest check-ins — can reduce the stress load. With Sparxo, there are multiple features that can help you ensure you have an intuitive platform to sell tickets.

Save time

Time is money. We all know that. After all, you don’t want to be stuck on a ticketing platform that is too technical or complicated to use. You have enough on your plate with the setup of the actual event itself. That’s why you want to choose a platform and team to work with like Sparxo. We have created a user-friendly, intuitive and convenient platform for event planners whether new or experienced to design their unique event page in minutes. We know the importance of making sure your event is all about your brand and only your brand. That’s why we have created an easy-to-use splash page designer where you can add images, YouTube videos, SoundCloud music, maps and more to customize your unique event page.

You can also seamlessly integrate ticket sales directly onto your website with no redirect or install our Facebook page application which automatically updates itself as events are published, saving you a lot of time. Not just that, Sparxo enables direct two-way integration to the venue’s website as well. For example, an events calendar will auto-update as events are created on your account or on the venue rental accounts, and events set up on rental partners’ accounts will auto-post onto your website and Facebook fan page once Sparxo is installed.

We also help you make quick ticketing decisions such as choosing multiple ticket levels to drive demand, setting up promotional deals, attaching your terms and conditions and customizing confirmation emails. The time-saving features are endless with Sparxo!

Save time by integrating ticket sales directly onto your website with Sparxo

 

Reduce barriers to ticket purchase

One of the most stressful aspects of event planning is collecting and tracking payments. You want a trustworthy platform that is easy-to-use and makes secure payment transactions so that you don’t lose customers along the way. With Sparxo, we have integrated the Stripe payment application that processes transactions within 2–5 days after a ticket purchase rather than after your event is over. The best part is that throughout the whole ticketing experience, attendees never get redirected to another site. This is great for ensuring you keep their attention on your event and that they follow through with the ticket purchase.

If you decide you want to collect payments onsite at your event itself, you can easily do so with the Sparxo POS system. This is another convenient feature where tickets and attendee information continues to be tracked on our system and all your accounting is in the same place. On top of that, you can also easily manage refunds right from your dashboard on Sparxo and 100% of our fees are also refunded.

Focus on making a great first impression

When your attendees arrive, you want them to be blown away by your event and not be stuck in a long slow line waiting to check-in. First impressions are important. With Sparxo, they can be welcomed with our efficient check-in system where our scanning solution ensures that entry is secure and easy. We’ve successful checked-in 1,000 attendees in under 30 minutes with one trained ticket scanner. You can have your team use their smartphones to scan guest tickets for entry via the Sparxo mobile check-in app. This app helps you scan QR codes quickly, easily search attendees by name/email/code, import third-party tickets and automatically review check-in statistics.

The convenience of having automated check-in features at your fingertips is invaluable, especially when the alternative is manual management that is time-consuming and inefficient.

Sparxo’s efficient check-in system ensures that entry is secure and easy.

 

Constantly improve your event strategy

Data is king and is driving better decision-making and performance in all aspects of our lives. So why not event planning as well? Having a convenient system that allows you to collect, track, own, export and review customer data enables you to improve your ticketing and event distribution strategy on the go. With Sparxo, you don’t have to be a data scientist to do any of this. We make it simple and easy for you to view, filter and search through your data. We also help you analyze your data with convenient data dashboards that create charts and other visuals, helping you make informed decisions.

Furthermore, you could enhance your event strategy by being a part of our affiliate marketing program — every Sparxo partner or an affiliate receives a commission for events that use Sparxo at their venue or even outside of their venue. It’s a win-win with.

Michel Neray – Founder of MoMondays Shares h...

Momondays21704_1173046442707212_6204682808718990083_n

I’ve been speaking professionally for almost as long as I’ve been working professionally. Back in the early 1990’s, I was giving presentations to educate the business world about ‘The World Wide Web’. (Yes, I’m that old.) Then in 1995, I launched a dotcom — the world’s first online searchable directory of creative professionals — and I toured art and design colleges North America to show students and alums how to make friends with the Internet.

I kept getting invited back, so I guess I was doing something right, but it wasn’t until I spoke at a conference for immigrants that my perception of the power of public speaking changed.

Completely.

Near the end of my talk, after realizing my “personal branding” presentation wouldn’t resonate with this audience (as immigrants probably don’t face the kind of personal branding challenges I talk about in my presentation) I had to think of what was I going to tell them that could be useful?

So I told them how my father grew up as a Jew in Iran and how he joined the French foreign legion in Egypt to escape the anti-Semitism and discrimination. I told them how my mother in France was captured by the Nazis and sent to Auschwitz for a year had to walk the 3-day death march in the mountains of Poland, how they both met in an elevator in Paris, (that this is when I realized the importance of a good elevator pitch). How they decided to come to Canada, to give their children the life and opportunity that they never had – and never would have – in their own countries.

If I was trying to maintain any sense of professionalism, I had clearly lost it by this point. I got emotional. Everyone seemed to be getting emotional.

When I was done, a solidly built African woman came over to me. Her face was wet with tears. In broken English I could hear her mutter: ‘thank you, I hope in 30 years my children will say the same thing about me.’

I came home, still filled with emotion, knowing that somehow I had made a real difference in people’s lives. Now when I think about to that day, I realize that was the day I became a ‘motivational’ speaker.

From the beginning of time, stories are how we have passed on our values, made sense of the world and effected change. Today, it’s how we influence our customers, our teams and our audiences. It’s how we sell, inspire, motivate, create change and give hope to sometimes desperate people.

It was also that day that the seeds of momondays were planted.

I believe that more than ever, we just need to put away the business cards and connect authentically, one human being to another. When we do that — when we are just ourselves and share our personal stories of challenge and growth — we have the power to transform lives, starting with our own.

It doesn’t have to feel like a twelve-step program. Nobody has to cry. It doesn’t have to take thousands of dollars and several weekends. No gurus have to be flown in from far-away places.

It seems that momondays has become the modern day campfire, a place where people can gather around, tell stories, have a good time, and open up to a community of people who can identify with them. I view these shows as a place where people can connect and let go, enjoy each others company, understanding that each of us has a history, and whether it’s the good, the bad, or the ugly, we can laugh about it and learn from it.

It’s all encompassed in a beautiful story called life.

Michel Neray – Founder of MoMondays

Sound Meditation SF Founder Simona Marie Asinovski...

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“I met Guy (my business partner/brother) on the beach (serendipitously) as I was teaching Yoga in LA, I was so young then — You really know the relationship is amazing when even through all the adversity you can still be creative have fun and be yourself (tried it out not as successfully in LA then moved to the Bay Area and it’s hugely different), and even through all of that still having a huge profound effect on one another.”

“This event is done with so much love…and honestly we (Guy and I) had no idea that this would happen, we’ve always dreamed of something like this but never at this scale. I am damn grateful, still in shock, and will probably always be in amazement and wonder.”

Simona Marie Asinovski –
Organizer of hearts and minds at Sound Meditation SF est. 2015