sell tickets and attract more people to your carousel

Covid-19 has disrupted our normal lives and many businesses. If you operate a funfair ride, carnival ride, carousel ride, Ferris wheel, or other kids amusement park ride, perhaps you’ve also been seeing fewer visitors to your attraction. There is indeed little we can do on the pandemic front. We can’t change the safety rules, like social distancing or mandatory lockdowns. What we can do, however, is change the way we go about carousel marketing to attract local visitors.

Regardless of age, the carousel reminds attendees of the ones they’ve seen in their favorite old movies and period pieces. Unlike thrill rides that go in and out of style, carousels remain a center of attraction. Novice theme parks may be tempted to promote wild new rides and attractions, only to realize that the timeless carousel rides are still a favorite choice for many. Carousels are as much a symbol of good times now as they were a century ago.

But how can you sell carousel tickets in 2022? Sure, you know that carousels have timeless value, but how can you communicate that value to attract and retain attendees? Here are 6 effective tips on how to keep the magic of the funfair carousel alive in your community.

1. Keep Your Carousel Ride Covid-Safe

With an unseen virus-like Covid, it’s best to keep to a frequent cleaning and disinfecting schedule. Even if this means having staff on hand to wipe down seats and surfaces that have been touched after each ride, this can make a huge difference in giving visitors peace of mind.

You may also want to set up hand sanitizing stations around rides and have staff encourage patrons to use them before heading onto a ride. Masks should always be mandatory on all rides, so make sure you sell both adult and kids size masks onsite. You can even print fun design masks with your branding on them, which will boost sales even more – especially if the designs appeal to the kids!

Another great way of limiting exposure is to remove the need for cashiers and money exchange altogether. For example, Sparxo offers a COVID-safe and friendly special QR code purchase system where visitors can simply scan a QR code with their phone in order to make an onsite purchase. No human interaction is needed, eliminating any and no chance germy money can be exchanged between hands!

2. Rethink Visitor Sessions

Instead of simply reducing the total number of visitors per day to allow for social distancing, why not offer exclusive time slot packages where visitors can enjoy unlimited rides?

For example, Silver Beach Carousel in Michigan is open by advanced reservations only, and instead of selling “per ride” tokens, offers one-hour-long sessions for a flat rate per person. During this one-hour slot, visitors can ride the carousel horses as many times as they want can.

This not only allows Silver Beach Carousel to control the number of people coming in and out of their carousel facility, but it also allows them to control and manage the cleaning and disinfecting between time slots, ensuring the tip-top Covid-free condition of their rides. They can also easily control reservations by enabling patrons to reserve tickets online directly from their own website with Sparxo’s direct and brandless integration.

Visitors also feel like they’re getting more bang for their buck when their kids can ride over and over again because let’s face it, when is one ride ever enough for a kid!

3. Get The Schools Involved

Fun fair-style carousels make an amazing field trip destination for children of all ages, so you can reach out to the local schools to offer your location for such field trips or group visits. Little ones like such as preschoolers and kindergarteners will, without doubt, have the time of their lives on the colorful carousel animals (especially if there is cotton candy involved, or really, any type of candy).

For older children, you can even include a little presentation into the rich history of the carousel to offer the teachers a more educational experience for their classes. Did you know that the historic carousel actually evolved from a medieval warrior training game back in the 12th century? These wooden horses have traveled from Arabia and Turkey to Spain, Italy, France, and England… but it wasn’t until the carousel came to America in the late 19th century that the golden age of the carousel began. What started as a training game for 12th-century Turkish cavalry turned into a civilian thrill. This Carosella, Italian for little war, caught on with the public as early hand-cranked and animal-powered carousels began to appear. And that’s how the modern carousel as we know it was born!

If you research into the origins of your carousel ride and present it in a fun and exciting way, kids are going to love it even more – and you’ll also get the nod of approval from the teachers for inculcating a little history into the kids!

4. Become a Full-Service Event Destination

A lot of carousels host kids’ birthday parties, but it always pays to go the extra mile for your patrons. Instead of just being a venue, offer a complete carousel birthday party package – complete with cakes or cupcakes, menu items, party supplies, and invitation cards that are all in a gorgeous carousel theme.

Parents will love this because this saves them all that time and energy having to run around town getting different items from different suppliers.

A little tip: Try and customize the invitation cards, or add balloons spelling out the birthday kid’s name – these little details will score you brownie points with the parents and increase your popularity!

One huge plus of creating a beautiful carousel-theme party is that the chances of kids’ parents snapping shots of their kids and posting them on social media increases, thereby creating more awareness of your carousel as the ultimate party destination.

5. Transform Into An Experience Space

A carousel space is a wonderful atmosphere, not just for kids, but grownups alike. On sites such as Peerspace.com and Airbnb, you can offer carousel rental for private parties, corporate events (brainstorm better on a galloping horse!), pop-up events, or even a performance space.

Naturally, a grand carousel is a beautiful location for wedding and engagement photoshoots and video shoots, so take advantage of this and go one step beyond just being a venue for hire, and creating an experience. By working with a photographer of your own, you can create photography packages for couples as well as families. Think baby bump shoots, newborn shoots, family photo shoots, holiday family shoots, and so much more.

6. Celebrate With The Community

During the pandemic, everyone is finding themselves home more than ever, but what families want is a Covid-safe community event where they can take their kids to have some fun.

By creating family events with a small group around your carousel park ride, you give families a wonderful, memorable event to go to, while still being able to control Covid safety measures.

Think Board Game Night, Trivia Night, Valentine’s Day celebrations, 4th of July celebrations, Halloween events, Mother’s Day, Father’s Day, National Grandparents Day (Yes, this exists! Here in the United States, it’s the first Sunday after Labor Day), Pizza Parties – even a fun pajama party for kids! You can also turn your carousel space into Santa’s Workshop for Christmas, what a magical atmosphere that will be!

When you begin to celebrate these occasions and events with your community, your community will start including your carousel as a part of their family celebrations. Make sure to post a flyer about your birthday and holiday specials at local coffee shops, schools, and community bulletin boards – think Starbucks, Pete’s, laundromats, YMCA’s, libraries, schools, and especially the mom and pop versions of cafes and gyms.

Think Out Of the Box Offers

Covid-19 hit the world suddenly and businesses have had to pivot and adapt in order to keep going. The good news is that people will never stop wanting a place where they can bring their family, where they can enjoy themselves, and create beautiful memories. You can be this place for them. You just have to think a little out of the box and come up with creative options that can work for this situation we’re all in.

We don’t know how long Covid-19 will still be lingering around, but one thing’s for sure, it can’t take away our hope, nor the magical voyage of a kids carousel ride!

Check Sparxo out for a free, no-obligation registration and event ticketing system for your carousel! You earn 100% of your ticket with no cost to you for using Sparxo, no hidden fees, and included customer service. Make sure to let Sparxo know you signed up to get a free consultation for optimization and set-up! contact@sparxo.com

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LIVE STREAMING ESSENTIALS: 9 TIPS FOR VIRTUAL EVENTS

Non-Profit event planners are all about service. After all, they exist to help people. So it’s no surprise that they maintain this commitment to service is found in their events, especially fundraising events, creating the best experience for attendees they can. But how do non-profit event planners actually get donations from these stellar events? How can they sell tickets, get attendees on subscriber plans, and take pledges? Never fear, because Sparxo will share 6 ways to get donations for your Non-Profit events.

1. Set Goals for Your Event and Attendees

The first step to a successful non-profit event is to set clear goals. Give yourself a benchmark for donation success, and don’t keep it private – share it with your attendees. Put this in advertisements, posters, and announcements, to make it clear your organization and the event’s attendees are all working toward this same fundraising goal.

You’ll also need to set a budget for your non-profit event, a goal for event spending. You obviously need to raise funds beyond the amount you’re going to spend. A clear budget goal will help keep your costs in perspective and get more for your money. Make sure to include things like venue, seating, entertainment, food, drink, as well as any unforeseen costs. You’ll want to pad your budget to account for the unexpected.

Last, give the event-goers a goal beyond the fundraising goal. Give them an activity, a game, participatory entertainment – something to keep them engaged. Simply putting people in a room with food is often not enough. Professional development, networking, or even meet other singles are all excellent attendee goals. 

2. Make it fun

Get donations is not a valid event theme. Satisfied attendees open their wallets. If you want event-goers to donate, you want them to have a good time.

One of the best ways to make event-goers enjoy their experience is to get them to be social. These social-theme fundraisers like speed-dating or meet and greets are a fun way to expand upon the traditional benefits dinner format.

Another great way to get event-goers to have a good time is by offering value upfront. Provide them with free food, free drinks, free entertainment, party favors, and other goodies. Make it clear you’ve spared no expense on their behalf.

3. Make it Personal

One of the most time-honored means of fundraising is establishing a personal connection. This means making your attendees feel special, that they matter.

The first step here is to tailor each individuals’ experience as best you can. These are things like personalizing emails, personalizing cards, and creating intentional seating cards. You’ll also want to frequently check in with attendees and get their feedback.

Then, when making your fundraising appeals, you’ll also want to keep it personal. Stress how their contribution could specifically help another person. It pays to have examples of your nonprofits work to show them, and explain how by contributing, they will be creating results like the ones your non-profit has achieved in the past. Subscription-based calls to action are very effective here, especially coupled with pictures and details.

For example, the Scottish homeless charity Cyrenians created a digital chatbot ‘Alex’ designed to inform people about how easy it is to become homeless and the struggles they face. The ‘Ask Alex’ chatbot not only gave their cause a clear human element, but it allowed users to see exactly how they could help people like Alex, and how their contributions mattered.

4. Make it easy

When it comes to donations, convenience is king. Make it as simple as possible for attendees to donate, with credit card readers and pledges available at your event. Many attendees will only feel inspired to donate at the event, when emotions are high – don’t let these slip away. A little logistics can mean the difference between a donation and a forgotten donation. 

You’ll also want to consider the venue. Pick someplace affordable, that meets your needs. Will it accommodate all your attendees? Is it affordable? Some venues might be willing to discount or event donate their space to be associated with a good cause. If you have any flexibility with your date, it can help secure a venue at a lower cost. Second, make sure your venue is accessible, and in an area your attendees are comfortable. Don’t make your attendees go too far out of their way.

5. Find a sponsor

Sponsorship can make or break your event. If your organization can secure a sponsor, more of the money your nonprofit raises can be used for your organization’s important causes rather than used to secure new donors.

But how do you go about finding new sponsors? It’s important to realize that sponsorship is not charity. In exchange for sponsorship, sponsors expect you to wield your event’s influence to give them a warm introduction to your event audience. They want to be exposed to your existing donors and clients who may be in their target demographic. 

Start by creating a list of potential sponsors, whose customer base may align with your event attendee demographic. Learn as much as you can about each potential sponsor business and their target customers. It’s crucial to understand a potential sponsor before you propose a partnership.

Your next step is to make contact. Put together a strong argument for why this company should sponsor your non-profit event, explaining your nonprofit’s mission, and that attendees of your event may make customers for the sponsors’ business. We recommend sending out a batch at a time, each email tailored to the potential sponsor, with specific details about their business. You can find a simple sponsor request here. You can find a sample event sponsorship request letter here.

 While a cold-call is often frowned upon, this could be a good option if a potential sponsor has a limited online presence.

6. Sell Tickets Online

Technology has taken ticket sales online. Not only can you now sell tickets directly from your site, but web tools ad social media give you an opportunity to advertise and reach new potential attendees on a budget. 

Invite all your Facebook friends by creating a Facebook event page, get your friends to invite more people and share the event. Social media like Facebook also offer powerful advertising tools to let you send targeted promotions to the right audience, at low prices. Consider targeting users in your niche.

If you don’t already have one, we recommend you set up a Mailing List ASAP. Sure, Social media can be great for promotions, but direct messages through Facebook or Instagram can easily get lost. An email will go directly to the person intended and will be read when it’s most convenient. Setting up a newsletter system with a service like Mailchimp is free up to 2,000 contacts and unlimited emails. This will help you craft personalized messages and allow anyone interested in your event to stay up to date. 

Last, capitalize on your network. Reach out to past attendees and donors, sending personalized messages that encourage them to attend your next event. This will not only increase attendance but increase the likelihood of donation.

As a non-profit event planner, you’re busy with scheduling, your clients, venue, and spreading your message of change. When it comes to ticketing software, you’re looking for convenience and often pick the first software you hear. However, most ticket sales software takes huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets directly from your website with no redirects – all for free!

• Import your guest lists and sales lists from other systems
• aggregate all of your customer data in one place
• Keep 100% of your ticket sales
• Sell event tickets online
• White Label, greatly improves SEO and Brand

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Congratulations, you want to host a fitness event! You’re planning to put on an event that helps attendees achieve their fitness goals, pave the way to a healthier lifestyle, and can even earn some money for your business. There’s just one problem: you have no money. You just don’t have a substantial budget to host this event with. So how do you put on a fitness event without a budget? Don’t worry, today Sparxo will answer your question with 3 simple steps.

1. Use Social Media and Free Technology

No advertising budget? No problem, you already have access to millions of social media users, totally free. Invite all your Facebook friends by creating a Facebook event, get your friends to invite more people and share the event, ask for retweets and reach out to influencers in your fitness niche to co-host the event or partner for promotions.

We also recommend you set up a Mailing List. Sure, Social media can be great for promotions, but direct messages through Facebook or Instagram can easily get lost. An email will go directly to the person intended and will be read when it’s most convenient. Setting up a newsletter system with a service like Mailchimp is free up to 2,000 contacts and unlimited emails. This will help you craft personalized messages and allow anyone interested in your event to stay up to date. 

You can also use a free website builder like Weebly, Ucraft, or Strikingly to create a landing page for your event, where you can put key information and promotional pictures. This will also make it easier for attendees as all your information will be in one place, plus you’ll get more eyes on your brand, a key advantage when selling tickets. This helps your overall SEO. 

Tools like Kickstarter and Indiegogo allow you to receive online contributions for your event, without the hassle of going from door to door asking for change. If you absolutely need a few dollars for one of your events unavoidable costs, consider starting a crowdfunding campaign.

As an event planner on a budget, you’re looking for a free way to sell as many tickets as possible and keep as much revenue as you can. However, most ticket sales software take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets directly from your website with no redirects – all for free!

• Import your guest lists and sales lists from other systems
• aggregate all of your customer data in one place
• Keep 100% of your ticket sales
• White Label, greatly improves SEO and Brand

2. Get creative with Venue

You don’t need a stellar budget for a stellar venue. With the proper planning, you can find the perfect venue for the perfect price. But the first thing you need to decide is if you want a public or commercial venue.

On a budget, a public venue seems like the obvious choice. This would include venues like parks or open plazas. Anyone can be there for free, right? But it’s important to consider costs beyond rent. This might include stuff like permits, insurance, and parking. Are you allowed to bring food? Are restrooms nearby?

Your second option is a commercial venue, a space you can rent. These can seem more expensive, but most commercial spaces are designed for hosting, accustomed to fitness like yours. Meaning things like insurance, vendors, parking, bathrooms and other costs will be included. If you can find one of these venues on your budget, it’s definitely worth considering. Be sure you reach out to all your personal contacts too, to see if anyone in your network may be able to offer you commercial space at a discount price. We recommend that you choose a venue with a smaller staff. The more staff and support needed to run the venue, then the more people you’ll likely be paying for. 

After you’ve narrowed down your list of venues, send them an email explaining your event and how it will benefit the venue. You can find a sample venue request letter here.

3. Seek Sponsors

The right sponsorship could be the answer to your budget troubles. Sponsoring companies want exposure, marketing, and a hand in events their customers attend. If you can find a company that will benefit from sponsoring your event, you could greatly enhance your budget and form a long-lasting partnership that helps both of you.

Your first step is to research what companies could benefit from sponsoring your event. Craft a list of potential sponsors, and make sure their customers’ interests align with your event. Learn as much as you can about their business and their customer. It’s crucial to understand a potential sponsor before you propose a partnership.

Your next step is to plan first contact. Your best bet is likely a friendly email message, although social media direct messages through Twitter or Instagram are becoming more acceptable. While a cold-call is often frowned upon, this could be a good option if the potential sponsor has a limited online presence.

Finally, craft a pitch! Put together a strong argument for why this company should sponsor your fitness event. We recommend sending out a batch at a time, each email tailored to the potential sponsor, with specific details about their business. You can find a simple sponsor request here. You can find a sample event sponsorship request letter here.

4. Be a People Person

On a budget, personal contacts are your friend. First things first, you should reach out to your contacts again to at least alert them of the event, especially those you know already enjoy fitness events like yours. But that’s only the beginning. If you’re looking to spice up your fitness event, inviting an influencer can be very effective. Even if they don’t accept the invitation to attend your invitation, they may be willing to help spread the word. And if they do decide to attend, they most certainly will be endorsing you. 

How do you get an influencer to your event? The first key is to stress what the influencer will get out of your event if they’re not getting paid – most of the time it will be visibility or audience engagement. Make it clear how the event will appeal to the kind of clients they want to attract. The second key is to make attendance convenient. Try to cover their travel fees, and make attendance as streamlined as possible, with clear simple, steps for the influencer. You don’t want to overwhelm them. Last, be as polite and courteous as possible, thanking them and offering small goodies if possible. This human touch can make all the difference. 

People skills will also help you land your dream venue. Much like with attracting influencers, communicating how your event will help a specific venue thrive will make them more likely to let you host there, and possibly lower your costs. Stress what your venue will get out of your event, typical visibility, more traffic in their space. Make it clear how the event will appeal to the kind of clients they want to attract. A more popular venue will make influencers more likely to attend, and at the same time, influencer attendance will make a venue more likely to attend. 

Consider proposing partnerships. There are sure to be local businesses, like health food restaurants, drink companies, and even fitness lines that are just getting started out in your area. They may be willing to donate supplies like t-shirts, water bottles, or healthy food and drink in exchange for space or exposure. Your first step is to contact your network for these sorts of newer businesses, and newer businesses you maybe already frequent. Then you can start researching, cold calling, and visiting these newer businesses in person. You may also be able to get music and design work on a bargain by proposing a partnership with a student, using their work at your event in exchange for greater visibility for their portfolio, and even resume experience. Be sure to always be as polite and respectful as possible when proposing partnerships, stressing what the business will get out of this partnership.

Last, a human touch will separate your lower budget events from those with much larger benefits. If you’re consistently friendly and outgoing, reaching out and checking in with attendees, your personal relationships with these attendees may mean they’ll continue to support your fitness business over larger ones, even if your business may have fewer resources. And even better, as a smaller event, you have the ability to spend the time cultivating these relationships, while events with bigger budgets may simply too big to focus on this human element, personal relationships just not feasible for them. Event planners on a budget should seize this human advantage.

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5 Steps for A Successful Pop-Up Shop

Build it and they will not come. As a pop-up shop, you’re likely starting as an unknown entity. Even if you have an established brand, you don’t have any history in your new brick and mortar space. It’s up to the pop-up to plan their pop-up event to not only be profitable but also grow brand awareness and trust.  

The good news is that with the rise of cheap short term rentals and boutique urban shopping, pop-ups are more popular than ever. Include these 5 steps in your pop-up plan, and you’ll be on the path of success. Neglect them and you kill your pop-up before it can get off the ground.

1. Advertise more than you think you need to

For a successful pop-up, your customer needs to know you exist. Word of mouth won’t be enough, social media won’t be enough, and in some cases paid advertisements aren’t even enough. It’s our opinion that you should advertise more than you think you need to, starting earlier than you think you need to. Get a buzz going on social media many months before the event by running ads and contacting local influencers in your niche. You can also do a blog tour, posting on popular blogs in your space, which can make your site more visible and drive ticket sales.

And it’s important to note that it’s not enough to advertise big – you’ve also got to advertise smart. Your goal is to capture profits from the pop-up, to prove that a brick and mortar location can be profitable. Spending an obscene amount of your budget on advertising is going to make that goal very difficult to reach. Rather than splurging on splashy advertisements, find ways to specifically target your demographic through targeted online ads, influencers in their niche, and guerilla tactics. 

One of the slyest and often most effective advertising techniques harness the fear of missing out, or FOMO, to pull customers to your shop. Consider paying a group of people to form a line outside your shop and head inside. This paid foot traffic will generate a long line out your door during peak hours, so passersby will notice, take photos and get in line just to see what the hype is all about. 

Make sure your everyone who you pay to be at your shop signs a nondisclosure so they don’t tell anyone they were paid, and avoid jealousy.  These paid people should also be required to take a social media photo and post on IG/FB with your hashtags and location pin. They should be paid and given enough money to also get food at your space. Be sure to know the peak hour of your target customer so you can arrange the line to be out the door at the right time.

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HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

It doesn’t take a senior event planner to tell you that event planning is extremely hard. But certain personality types persist in successful event planners.

While there are all kinds of event planners, we’ve narrowed them down to a handful of event planner “personality types.”

Do you know your event planner personality type? Take this fun, quick quiz to find out!

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

Not all events are created equal. In fact, some are created awful. Like angry press, negative 1 star review, never-will-I-ever-attend-this-event-again awful. Today the Sparxo team is counting down the top 5 biggest event planning failures so you can both laugh and learn from them. And then go back to laughing because, psh, what were these event planners thinking? These events are so bad they’re good.

5. Trapped in TomorrowWorld 2015

TomorrowWorld 2015 was so incredible, event goers never wanted it to end. Trouble was, they got their wish.

Mid-concert, a storm rolled in and flooded the Chattahoochee Hills venue. All roads in and out of TomorrowWorld were closed, leaving the concert goers trapped. It was like Cast Away, except with more prickly social media influencers and less Academy Awards. Needless to say, it was a total freaking disaster.

With heavy rain and nowhere to sleep, people got sick of waiting for the roads to open. Many struck out on their own. Thousands of concert-goers marched through for miles in the mud to reach Ubers and Shuttles, which weren’t able to get close to the closed-off concert roads. If that wasn’t bad enough, the high demand for Ubers meant some had to pay hundreds of dollars just to escape TomorrowWorld. “They left us to rot,” said one festival goer, “Like the walking dead.” Concert goers went from never wanting to go home to not being able to go home. Careful what you wish for.

Lesson: Have a backup plan. And a backup plan for your backup plan. It can be easy for experienced event planners to forget about Murphy’s law, to forget that no matter how skilled, nature can turn anyone’s event on its head. Be sure you have safety procedures in place and a way to keep people informed. In a worst-case-scenarios like TomorrowWorld, even if it’s not possible to arrange transportation out of the event, event planners can provide some support to attendees, putting a positive spin on a negative experience. Event planners could give out tents, raincoats, free food, care packages, and discounts to future events. Freebies. Something to prove the event cares about its attendees. With TomorrowWorld’s swollen budget, event planners could have even afforded to airdrop freaking scooters. And if all else fails sure, giving out refunds isn’t ideal, but it’s better than an angry, wet customer base. When planning events, assume that anything that can go wrong, will.

4. Putting the Hot in Hotline

Veteran event planners have the best stories. Senior event planner Erika Turan recalls her most gruesome event horror story, where a hotline mixup ended in a very spicy twist.

Turan worked under a usually very capable event planner, who’d done everything by the book. Turan had just helped him set up the perfect medical service event, complete with a responsible budget and mailpiece, all carefully maneuvered around physician politics. Everything was great. Hot, even. But for some reason, nobody was registering. The phone never rang. So Turan checked the number.

The event’s perfectly memorable hotline registration number had been listed as 800-555-0000 instead of 888-555-0000. The wrong number. The number everyone had been calling to register belonged, in fact, to an adult entertainment hotline. The callers got the checkup of their lives.

Lesson: Test, test, test! Never set up a call line, an email address, anything, without testing it. Send a sample email, make a test call. If possible, get an outsider to do this, to give you a sense of what the sign-up or hotline experience is like for an event goer.

No matter how sharp your event planning skills are, testing and checking your work will always be essential. A double or triple check could be the difference between a hot event and a, err, hot event. You know what we mean.

3. And the Million Dollar Deal Goes to… Nike’s Imaginary friend!

In 2013, Nike finally invited Stephen Curry in for a shoe deal. This was big for them. Curry was a rising star and had family working for Nike. Plus, he was already a fan of Nike shoes. Besides Nike wasn’t just any shoe company, they were the shoe company in 2013. They should have had this deal in the bag, one easy shoot and swish. Should have. Enter, incompetence and impersonalization.

Nike began by welcoming ‘Steph-on’ Curry to the pitch, thanking him for his time and telling him how big of fans they were. Big fans of Steph-on, they just couldn’t wait to work with him.

…Wait. There is no Steph-on Curry? Nike confused him for a Family Matters character?! Because Nike had no idea who the real Stephen Curry even was?!?

And the mixups only got worse. The staff’s pitch PowerPoint addressed Kevin Durant instead of Steph Curry, the event staff reusing the old Durant pitch for Steph, forgetting to switch the names around. Awkward. Steph Curry’s father says Steph “Kept his poker face on,” but “Stopped paying attention after that.” Steph obviously turned Nike down, before signing with Under Armour. He went on to make millions for Under Armour, his brand of shoes second only to Jordans in sales. Nike must be kicking themselves.

Lesson: Relationships count. That’s why you’re inviting real live people to these events, right? People appreciate people who pay attention to them, who knows what’s going on in their lives, in their business, and at the very least, know their freaking name. Event planning and business superstar Dale Carnegie once said that “The Sweetest sound to any man is the sound of his own name.” And it’s true. Cultivating personal relationships before, during, and after an event will make the difference between a success and a failure, and hopefully keep things a whole lot awkward. So shake hands. Stay focused on the event goers. Send follow-ups. And if you’ve got influencers and awards, please, please learn names. We know it’s hard. But it’s worth it. Just ask Steph Curry.

2. Not Chicken Nuggets. Presidential Chicken Nuggets.

January 2019, mid-Government shutdown, the President invited the Clemson Tigers to a White House dinner. You’d think fine dining at the highest office in the land, right. Steak, silver platters. White tablecloths. That sort of thing.  

But remember the government was shut down, there were no federal employees in the White House. No federal chefs were available to make the meal. So the president was forced to order out.

Did they go with caviar? Steak? Some fancy DC chain? Nope, the event planners ordered fast food. They had a truckload of McDonald’s, Wendy’s burgers, chicken nuggets, Domino’s pizza (and some salad!) sent into the white house for dinner. Oof.

When asked why on earth a white house dinner, renowned for its exclusivity and class, would do this, the president said “Because of the shutdown. So we set out and got this. We have some wonderful people working at the White House that helped us out with this…We have to have border security.”

The president wasn’t thinking brand or experience, he was thinking politics. And now anyone lucky enough to RSVP for a White House dinner will have to wonder will I be served McDonald’s? And more importantly: should I bring ketchup?

Lesson: Brand and experience are everything. It’s awful for an event to fall apart, sure, but it’s worse when a reputation falls apart too. Not only did the White House’s event planning for the dinner spark online outrage, but it also seriously damaged the White House brand and experience. There’s less faith in them. Their guests of honor came all the way to the White House only to be served fast food from around the corner. Worse, the menu made the White House look like an ad for McDonalds. Not only did their brand suffer, but it was eclipsed by fast food companies. Double no-no. This begs the question: How will you keep your brand intact? How will your brand be remembered? Well, one great way to brand an event or company is by having your own domain name, like www.yournameherepresents.com. Plenty of web template companies like Square Space ($12 bucks a month) make this easy, fast, and cheap to have a beautiful, mobile-optimized website in no time. Having your own branded website, allows your audience to know where to go for future events and build trust.

This is so crucial for ticket sales too. Instead of making yourself dependent on big third-party ticketing companies that hide your brand (Looking at you, Eventbrite and Brown Paper Tickets), consider putting them to work for your brand. First, post your event on these big ticketing platforms to see if anyone new finds you through them. That way you’ll convert anyone who finds you from those ticketing sites into fans of your own website, your own brand. Then when the event ends, send event goers an email recap after the event thanking them for their support and to check out your own website for future events. In reality, companies like those don’t really help you sell more tickets. A majority of your sales come from your own brand and marketing efforts. Check out this case study.

See, this is what companies like ours do. We allow you to post your event and sell tickets for your event anywhere, letting you integrate ticket selling it directly into your website with no redirects – all for free. Sparxo also lets you import your guest lists and sales lists from other systems into Sparxo so you can aggregate all of your customer data for data analytics like identifying repeat attendees and have one seamless check-in system. This will make things so much smoother, and so much more personal. Win-win, right? Plus, you’ll make more money. Like, a lot more. WIth Sparxo, you keep 100% of your ticket price! The best part? Sparxo is free.

So there you have it, hacks to avoid having your brand swallowed like fast food, plus SEO nuggets to empower your brand. Heh. Nuggets.

1. The Fyre Festival Fraud

Fyre Festival has become the most infamous event planning failure of the century, if not ever. Fyre was such a colossal dumpster fire of an event, the company got pinned with hundreds of lawsuits, thousands of angry attendees, and its own Netflix documentary on its spectacular failure. For those of you not up to date on internet outrage, here’s what happened:

Fyre was a failed music festival slated to take place on in the Bahamas, the supposed “luxuries” of this island festival advertised by social media influencers, models and rappers all paid to say good things.

Unfortunately, most of the “luxuries” were lies. Fyre had no intention or even the ability to deliver what was promised. When the day of the festival arrived, there were humongous issues with security, food, accommodation, medical services, and musician relations, causing the event to be postponed indefinitely. Instead of “luxury” villas and fancy meals the attendees were promised, they got soggy FEMA sandwiches and makeshift tents. The festival’s founder went to jail for fraud, with $26 million in fines. Ouch.

Lesson: Don’t over-promise and under deliver. When advertising and promoting or even just chatting with event goers and influencers, be modest. Don’t downplay your events great qualities, but don’t embellish or oversell either. Fyre promised private jets, sandy beaches, gourmet cuisine, and exclusive bands — attendees paid thousands of dollars in ticket costs for these big promises. Instead, they got soggy sandwiches. And rain. Lots of rain.

This sort of hype and overselling risks disappointments your attendees, and worse, destroying their trust. Remember how brand was trust? Well, yeah, you can imagine how under delivering would obliterate brand. Fyre’s brand is so toxic it didn’t just shut down, but it’s now an adjective meaning the opposite of fire. “That event was so not-fire that it was Fyre. Trash!” When advertising tickets, definitely do stress your brand’s good points but don’t exaggerate. Your event’s awesomeness will speak for itself.

Sources Cited:

“3 Special Event Fails – and What They Taught Me.” LinkedIn, www.linkedin.com/pulse/3-special-event-fails-what-taught-me-erika-turan/.

Joseph, Andrew. “The White House Really Did Serve Clemson a Fast-Food Feast on Silver Platters.” USA Today, Gannett Satellite Information Network, 16 Jan. 2019, ftw.usatoday.com/2019/01/trump-white-house-clemson-fast-food-mcdonalds-wendys-burger-king-silver-platters-photos-reaction.

Godwin, Becca. “How TomorrowWorld Became an Epic Disaster Of Near-Riots and Looming Lawsuits.” Vice, VICE, 28 Sept. 2015, www.vice.com/en_us/article/gvngkx/how-tomorrowworld-became-an-epic-disaster-of-near-riots-and-looming-lawsuits.

“Why Did John Travolta Mess Up Idina Menzel’s Name? The Truth Revealed.” Broadway.com, www.broadway.com/buzz/179663/why-did-john-travolta-mess-up-idina-menzels-name-the-truth-revealed/.“The Lessons of the Fyre Festival.” INFLUENCE, INFLUENCE, 5 Feb. 2019, influence.bloglovin.com/the-lessons-of-fyre-festival-a79f983ea374?gi=4305de1d129d.

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

From brand development and legal services to creative financing and strategic consulting, Creative Startup Labs goes the extra mile for its clients.   So how does Creative Startup Labs plan sold out events all year around?

Brad’s approach is multifaceted. He isn’t just focused on filling the space with bodies or consumed with the physical experience of attendees, but even more so, he understands that the brand image attendees have begins with the digital experience that happens before the event. He understands that it’s about the technology he uses to sell out events to provide a seamless and smooth digital to physical experience for each of his client’s brands.

A decade of event experience

Creative Startup Labs has been producing events for its clients for the past decade with notable industry experience in activating word of mouth marketing, memorable attendee experiences, and successfully planning sold out events.

In March 2019, Creative Startup Labs worked with a client to host an exclusive event called  MM Fantasy Soiree: Dragon’s Lounge, which showcased Asian-inspired art, fashion, performance and visuals by Mariya Milovidova. Performances included a series of modern dance, ballet and singing performances inspired by an appreciation for Asian arts and celebration of the Lunar New Year and the event was held at a secret, pop-up underground den at Eleven11 Fantasy Lounge.

The event had all the makings of a premium event worth talking about.

Switching technology to build brand following and loyalty

Creative Startup Labs recognized that they had to take a different approach if they wanted to stay ahead in the marketing game and really focus on developing its clients brand following to produce recurring successful events.

The goal was simple –

1. Ensure the event is packed
2. Provide the best digital to physical brand experience

From engaging marketing content and convenient ticket purchasing to smooth check-in, Creative Startup Labs wanted the end-to-end experience for its audience to be a seamless reflection of its client.

The right technology makes all the difference not only to the success of this show but also to the long term viability of brand loyalty and returning attendees.

This is where Brad and Creative Startup Labs decided to partner with Sparxo’s white label ticketing platform.

They were  attracted to Sparxo for a few key reasons which included:

• Ability to keep 100% of their ticket price

• Flexibility to create engaging landing pages

• Maximize marketing efforts to improve their own SEO and brand

• Ability to sell tickets on other ticketing platforms
• Ability to aggregate all data into Sparxo
• Referral tracking links to incentivize event partners

“Sparxo made it easy to track and incentivize affiliates and team members. We were also able to use several different promotional and discount codes that were customizable across ticket levels and times.“ – J. Brad Carrick, Founder of Creative Startup Labs

They set up their event on Sparxo with the intention to directly integrate with its website, use it as their primary sales promotion platform and increase their SEO efforts.

As per its client request, Creative Startup Labs also posted the event on Eventbrite in hopes of riding the email marketing and branded platform wave to generate more sales.  

“Funny enough, our client wanted to have an Eventbrite page up as she thought that would get her greater exposure. In the end, only one ticket sold on Eventbrite.” – J. Brad Carrick, Creative Startup Labs Founder

A partnership for life

Creative Startup Lab’s event was a huge success and they packed the venue for their event.

The agency sold 98% of tickets through its website integrated with Sparxo’s white-label ticketing platform. Numbers don’t lie. While Eventbrite boasts that the majority of sales come through Eventbrite channels, in reality, that does not translate into the majority of sales come from Eventbrite’s promotions and marketing or discovery platform.

A majority of ticket sales come from the event organizer’s own marketing and branding, driving traffic to Eventbrite channels.

Sparxo also offers 50% faster check-in compared to Eventbrite with its lightning fast QR code scanning.

“Overall, we had a seamless and smooth experience on Sparxo and will definitely be using it again for our future events.” – J. Brad Carrick, Creative Startup Labs Founder

Evidently, trying something new with the right mindset and functionality can be a real game-changer in marketing events and growing your brand.  Check Sparxo out for planning your next sold out event!

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To check out how Sparxo can help take your event-ticketing and SEO efforts for your event to the next level, visit, www.sparxo.com

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

Your event brand should always be the focus of your event attendees. You shouldn’t have to work hard and spend money on ADs only to redirect your attendees to a third party event ticketing platform. We are proud to announce our white label event ticketing platform. Our focus is on building great solutions and not on charging fees on top of fees. Event organizers have full access to our entire platform for free. We simply charge a small fee that is passed to your attendees. (Or you can choose to absorb the fees or split the fees.) Our fee never goes above $3.31.

Easily set up your events on our white label event ticketing platform and fully integrate it into your own website within minutes! Keep your attendees focused on your brand the entire time. It’s time to utilize your marketing efforts to grow your own SEO (search engine optimization) and not some other third party event ticketing platform.

With Sparxo, you can sell tickets directly on your website with no redirect, ask custom questions, sell from your Facebook fan page, aggregate any data from other systems in one place, and manage your entire customer experience from one place. Sparxo offers onsite operations and systems such as Sparxo Check-in, Sparxo POS (point of sale), and onsite registration staff available for hire.

Join us! We are leading the next generation of event experiences, empowering event brands and producers to control and manage the entire event experience from digital to physical.

For more information about our white label ticketing platform, read more below.

Description

Are you tired of relying on a ticketing system to sell tickets? Are you tired of redirecting all of your traffic and attendees to someone else’s website? Do you want to own your entire customer experience from event registration to check-in and the onsite event itself? It starts here – with white label event ticketing! Set up your event and start selling tickets from your website in minutes!

Funds

Tired of waiting until your event is over to collect funds? Tired of being surprised with unexpected ticketing or processing fees? That’s why we believe in transparency and we choose to work with Stripe. With our partnership with Stripe, the entire registration process and check-out remains white label and on your website. You also receive funds before your event! Funds are automatically deposited into your bank account on a rolling basis.

Integration Options

Our designers took great care to offer beautiful and easy integration options. You can integrate our white label ticketing platform through a Buy Button, Widget, Events Calendar, or Event Card List View. All of our integration options and our splash page URL are all mobile optimized.

Our Events Calendar and Event Card List view automatically update events to your website once they are integrated, simplifying the work your webmaster has to do moving forward.

Sparxo is FREE for FREE events:

Are you an event professional looking for ways best sell your tickets and promote your brand? Sparxo is the right white label event ticketing platform for you. Here are some premium features:

• Sell tickets to your event with Sparxo Ticketing for a small convenience fee
• Order secure paper tickets that work with Sparxo Check-in
• Design beautiful splash pages with HD pictures, YouTube videos, Soundcloud files, maps, text, and cross promote your other events.
• Embed purchase flow or RSVP flow on your website and Facebook page
• Embed calendar or a card view to elegantly lists all your events on your website
• Mobile check out flow optimized for smartphone RSVP and ticket purchasing
• Collaborate with other event producers and share events between Sparxo accounts